My role involved coordinating digital service provider (DSP) strategies and new release rollouts across platforms like Spotify, YouTube, Amazon Music, and more. I curated sync-focused playlists in DISCO to help pitch music for film, TV, and brand placements, & I managed YouTube studio updates to align release metadata with marketing priorities for better algorithmic discovery. I also used platforms like Apple Music for Artists and Spotify for Artists to record data into new release reports.

I loved providing my ideas on marketing release strategies, audience targeting, and playlist optimization for artists like Kesha, Taylor Felt, Blaqbonez, Ashnikko, TAR1Q, Flume & Emma Louise.